Graphic Design | Social Media | Brand Refresh
Agency: Kife | Client: PS das Bebidas & Donna Tabacaria
Art Direction: Rafaela Borges | Strategy & Social Media: Gislene Silva & João Roberto Antunes

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PS das Bebidas needed a visual identity refresh that could compete in a crowded beverage and tobacco retail market — something that felt energetic, approachable, and memorable on social media.

After an in-depth competitive analysis and audience research, the team developed a new Key Visual centered around saturated colors drawn directly from the brand's product palette. Bold, heavy typography was paired with handwritten fonts to create contrast and personality, resulting in a visual language that feels both punchy and relaxed — exactly what the brand needed to stand out in the feed.

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Deliverables: Key visual system · Feed posts · Stories · Typography system · Brand refresh guidelines
Introduced: Second half of 2022