Gloom Festival
Brand Identity | Typography | Personal Project
Course: Typographic Branding: Create Memorable Logos from Scratch — Carlos Mignot, Domestika
Gloom Festival is a concept brand built around a feeling: the particular energy of a music festival that holds both lightness and heaviness without losing its sense of fun. The name comes from Waterparks' song Crybaby — a band known for making emotionally layered music that never takes itself too seriously, and that treats fans like close friends rather than an audience.
The logo was developed as a script typographic mark, referencing the expressive weight and rhythm of typefaces like Herkules Reklameschrift. The broader brand system — applied to festival signage, wristbands, apparel, bus wraps, and Instagram — was built to feel like something you'd actually want to wear out of the venue.
Deliverables: Script logo · Logo variations & grid · Brand strategy (positioning, archetype, values) · Typography system · Color toolkit · Apparel · Wristbands · Instagram · Bus wrap · Event signage
Type: Personal project · Domestika course
PT-BR: O nome do festival vem da música “Crybaby’’ da banda Waterparks, no trecho que diz ‘’Nothing, nothing good comes from late night thinking, don't you, don't you know it's that gloom boy season?’’
Eu queria algo dessa banda pois mesmo trazendo assuntos variados, alguns mais leves outros mais pesados, eles sempre mantêm um bom humor, batidas emocionantes e sempre interagirem com seus fãs como se fossem amigos próximos.
ENG: The name of the festival comes from the song “Crybaby'' by the band Waterparks, in the lyrics that says ''Nothing, nothing good comes from late night thinking, don't you, don't you know it's that gloom boy season?''
I wanted something from this band because even bringing varied subjects, some lighter others heavier, they always keep a good mood, exciting beats and always interact with their fans as if they were close friends.
Thank you,
