Packaging Design | Brand Extension
Agency: Kife | Client: Megazoo
Branding: Mariana Ferrarini | Packaging: Rafaela Borges

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FunnyZoo is a secondary brand created within the Megazoo ecosystem, developed to launch a premium extruded food line for small herbivores — rabbits and guinea pigs. The challenge was to create something that felt distinct from Megazoo's main identity while staying recognizable as part of the same family.

The brand needed warmth and approachability to connect with pet owners who see their animals as companions, while also communicating the premium quality of the product. The packaging design translates that balance: playful enough to stand out on shelf, considered enough to signal quality.

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Deliverables: Packaging design · Brand extension application
Role: Packaging Design
Agency: Kife | Client: Megazoo