Biobino is a concept brand developed as part of a structured professional development program at Kife Agency, under the mentorship of senior creative director Mariana Ferrarini. The brief: create a sustainable hygiene and personal care brand for children — from naming to packaging — following real agency standards.

The project required building a complete brand system from scratch: defining the brand personality, exploring color psychology for a child audience, developing the naming rationale, designing the visual identity, and applying it across packaging, stationery, and characters. The result was a brand that feels playful and trustworthy while communicating its sustainability positioning through form and material choices.

This project is available as a full presentation including brief, benchmarking, brand rationale, and all applications.

Deliverables: Naming · Logo & visual identity · Color system · Typography · Packaging · Character design · Stationery · Brand presentation
Role: Full brand development (solo project)
Mentorship: Mariana Ferrarini, Kife Agency