Packaging Design | Illustration | 3D
Academic project — Packaging Design course, Anhembi Morumbi University

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The brief was deceptively simple: choose an object that fits in your hand and design a folding carton package for it from scratch. The object chosen was a MAC Cosmetics lipstick in the shade All Fired Up — a bold, deep pink that immediately set the creative direction.

The project involved every stage of packaging production: building the structural dieline, developing original illustrations, creating the full artwork, and producing a 3D render of the finished package. The result is a carton that matches MAC's premium aesthetic while bringing an original illustrative layer that makes it feel custom and collectible.

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Deliverables: Structural dieline · Original illustration · Artwork · 3D render
Type: Academic project · Packaging Design